MIRROR "Dream Australia" Advertising Campaign
Featuring Ian Chan and Jeremy Lau from Hong Kong famous boy-band MIRROR to launch the "Dream Australia" campaign, raising brand awareness with the concept of Australia fairyland.
I partnered with the media agency on concept development, storyboard building, TVC shooting and all post-production processes.
Lead the team on all advertising and branding outputs including social media, store visuals and outdoor images.
New Brand Image: Sleep Fairy
Creating a new brand image with the concept of "Sleep Fairy in the Sleep Forest", using it as a brand IP to let people remember the brand. Also adding kangaroo to strength the connection with the brand's Australia essence.
Photo-shooting for "Sleep Fairy" image.
Applying the new image on all brand's exposures.
World Spine Day Campaign
Planning of the brand's World Spine Day campaign including offline event and video production and Facebook Live event to build up a healthy and energetic image for the brand and connect with the target audience.
Inviting professional Chiropractors and partner from Australia to join the event, promoting the importance of spinal health.
Inspired by the famous Japanese programme "恐怖醫學", recreating a short film programme "不恐怖脊醫學".
I joined hands with media agency on storyboard building, script writing and video production. I also casted in the video myself which was a great experience.
I had organised a Facebook Live event from overall planning, liaise with Chiropractors as guests, script writing to screen effect monitoring. I was also the emcee of the live event, interacting with the audience during the live and successfully reached over 135K people.