HARRISON
Harrison is a luxury mattress brand originated from the UK. With over 180 years of hand-crafted mattress experiences, this fifth-generation family business had decided to enter the China market in 2019.
I had a great participation in coordinating Harrison's first launch in China and joining the Shanghai Home Expo 2019. From communicating the brand concept and assets with Harrison, to visualising them to our audiences, it included a all-rounded story-telling process. It was a challenge to use a different strategy from the UK to get into the China market and was a valuable experience.
With Mr. Jason Lowdon, Export Sales Director at Harrison Spinks
With Mr. David Goodlad, R&D Manager at Harrison Spinks
Coordinate interview for Mr. Jason Lowdon with media from Tencent and Sina
DOMINO
Domino is an Australian mattress brand with over 120 years of history. It is also the official mattress partner of the Australian Institute of Sport. We introduced Domino to the China market in 2019.
From the name "Domino", turning its Classic Range to the concept of casino and represents the gambling domino games.
I also developed a new image for the newly introduced Sports Range, combining the sportswear concept to recreate a modern and energetic image for Domino as a brand with long history.
ROYAL BEDDING
Royal Bedding is a sleep product brand we created in 2019, it's a brand we built from 0 to 1. From brand name, brand concept and identity, to all forms of visuals and showroom design concept.
Building the brand concept from the words "ROYAL" to Real-Originality-YOLO-Aspiration-Lead, presenting the idea of "little freedom" in life and for self.
I also built the unique concepts for pillow display and certificate wall using the emblem of the brand, creating the one-and-only presentation for Royal Bedding.
SPECTRUM
SPECTRUM is an newly launched high-end to luxury retail platform built from 0 to 1 providing exquisite home and living products source from around the globe. It is also a new business model in the industry.
3500 sq. ft. retail store located in HomeSquare Shatin
