Philosophy of...
Breaking the conventional idea of the sleep product industry,
I developed a whole new image for bedroom products and had received great response in the market.
Inspired by "I think therefore I am" from 17th-century philosopher Descartes, I created the aroma series "I scent therefore I am", combining the classic statue image and a modern style of fonts to recreate a refreshed product image.
Extending the concept to more products.
I recreated the pillow packaging design inspired by the popular show Squid Game during that time, using yellow, green and pink to attract eyeballs.
Another pillow series adding abstract patterns and enhancing overall colouring,
This pillow series is made in Spain therefore the visual attraction had been shifted to emphasise the colour of Spain.
